Viva Magenta: Pantone’s 2023 Color of the Year is a Floral Favorite!

It’s official—Pantone has named Viva Magenta (PANTONE 18-1750) – a bold shade of crimson red – as its choice for Color of the Year for 2023. Viva Magenta is a striking hue that alludes to strength and self expression. This striking hue is sure to be seen everywhere in the coming year and can add a unique, vibrant touch to any occasion. Here at Alfa Flower & Wedding Shop in Milwaukee, WI, we are proud to offer hand-designed bouquets featuring this year’s hottest color, Viva Magenta!

Viva Magenta in Floral Design

The floral industry has long been home to some of the brightest and most eye-catching colors in nature. This year’s choice for Pantone’s Color of the Year is no exception!

What’s so great about this year’s vibrant hue? Not only does it make a bold statement, but it is also incredibly versatile in any kind of floral design.

Whether you’re celebrating birthdays, anniversaries, new babies, or simply just to make someone smile—Viva Magenta can be used in flower arrangements for every occasion. Plus, there are plenty of different flowers that already contain this hue naturally. Roses and tulips are two popular examples that work perfectly for any type of arrangement.

For those who enjoy being creative with their floral designs, there are also plenty of options to consider. From adding ribbons and other decorations to designing a combination of several different types of blooms—the possibilities really are endless when using this eye-catching color!

If you’re looking for something unique and custom tailored to your needs, our team of professional floral designers is more than happy to create something that fits your exact vision. We can even add special touches like personalized messages or handcrafted cards if requested.

We love using this stunning hue in our floral designs here at your local florist because it adds a splash of vibrancy to any special occasion. Whether you need something for Mother’s Day or a birthday celebration, there are so many ways to incorporate Viva Magenta into your flowers. Here are some of our favorite ideas:

A bright and cheerful bouquet featuring roses and tulips in different shades of Viva Magenta.
A lush centerpiece arrangement with lilies and baby’s breath accented by sprigs of deep red berries.
A romantic corsage made up of gardenias surrounded by delicate accent flowers like freesia or waxflower in pale pink hues.
A festive holiday wreath decorated with magnolia leaves and berries in varying shades from light pink to deep magenta.

No matter what type of design you’re looking for—from subtle accents to vivid pops of color—our experts here at your local florist can help you find exactly what you need when it comes to flowers featuring Pantone’s 2023 Color of the Year. We look forward to helping you create something special with Viva Magenta!

Find Viva Magenta at Alfa Flower & Wedding Shop

As Pantone’s 2023 Color of the Year continues its reign over the fashion and design industry, we want you to know that your local florist has got you covered when it comes to incorporating this vibrant hue into your next floral arrangement!

From roses and tulips to lilies and gardenias—and everything else in between—we have all the tools necessary to bring your vision for a beautiful bouquet or centerpiece arrangement alive using Viva Magenta as its focal point. Visit us today for more information on how we can help make this year’s hottest color work wonders for all your upcoming occasions!

Alfa Flower & Wedding Shop in Milwaukee, WI has everything you need to start off 2023 in style. We will deliver your gifts anywhere in town or across the USA. Order online or call us at (414) 475-7080. Visit our retail store located at 7001 W. North Ave, Milwaukee, WI 53213.

Illuminating and Ultimate Grey are Colors of the Year for 2021

For 2021, two colors – Ultimate Grey and Illuminating – have been selected as the Pantone Color of the Year. This practical color combination that was chosen for its ability to help us feel optimistic and uplifted while reflecting what is taking place in our global culture and inviting us to embrace the value of our differences. This year’s selection provides a stark contrast from last year’s Color of the Year, Classic Blue, a reflective blue tone evocative of the vast and infinite evening sky.

Illuminating and Ultimate Grey are Pantone’s 2021 Colors of the Year

As the global color authority and provider of professional color language standards, the color experts at the Pantone Color Institute comb the world looking for new color influences in order to select a new color each year. Pantone chose Illuminating as its 2021 Color of the Year first, only months later deciding to add a second hue, with the intention of them being seen and interpreted as a pair.

What difference do these color declarations make? Plenty, because they are the colors you can expect to see well-represented in 2021 across a wide range of products, from fashion to beauty to home décor and even floral design!

Hope and Optimism for the New Year

By choosing bright and soothing colors that take inspiration from natural elements, the biggest color trends of 2021 are taking a cue from this last tumultuous year and giving people a renewed sense of hope and optimism that many are looking for in the new year.

This year’s spirited and emboldening shades satisfy our quest for vitality. Illuminating is a bright and cheerful yellow shade filled with vivacity while Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation of composure, steadiness, and resilience.

Two colors are better than one

A marriage of strength and optimism, Ultimate Grey and Illuminating are two independent colors that come together to create an aspirational color pairing, conjoining deeper feelings of thoughtfulness with the optimistic message of sunshine and strength.

But the two colors do not have to be used in equal proportions, as either color can take precedence in design with both synchronously representing stability, hope, and unity.

Sweet Sunlight Bouquet by Alfa Flower & Wedding Shop, Milwaukee, WI

Leatrice Eiseman, executive director of the Pantone Color Institute, explained: “The selection of two independent colors highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one color or one person, it’s about more than one. The union of an enduring Ultimate Gray with the vibrant yellow illuminating expresses a message of positivity supported by fortitude. Practical and rock-solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.”

Pantone puts a tremendous amount of thoughtful consideration into choosing their Color(s)of the Year. They arrive at their decision by pouring over trend analysis and combing the globe in search of new color influences. Their decision is ultimately based on several different factors, but the end result is typically a good indication of the state of global and political climate and the emotions that many people are feeling at the time – if that feeling can be described as a color.

This year’s selection is all about optimism and the hope that many people can use to start 2021 on the right note, but that does not mean it has to represent your year. A fresh new year means a fresh new start and now is the perfect time to begin writing your own story – and choosing your own color – that will define your world in 2021.

Do not miss out on the hottest new color trends for 2021: Illuminating and Ultimate Grey! Alfa Flower & Wedding Shop has many beautiful floral designs featuring this intriguing color combo. We offer same-day delivery in Milwaukee, WI and surrounding areas for birthdays, anniversaries, new babies, get well soon, sympathy, or even just because. Call us today at (414) 475-7080 or shop online 24/7.

Living Coral is Pantone’s Color of the Year for 2019

What color will define your year in 2019?

The fine folks at Pantone have made their selection and have nominated “Living Coral” as their “Color of the Year” for 2019. They feel that this particular hue (PANTONE 16-1546) “embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”

How Sweet It Is by Alfa’s Flower & Wedding Shop is one of many designs featuring Living Coral – the 2019 Pantone Color of the Year

They go on to explain that, “Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.”

For over 20 years, Pantone has selected a color of the year and that color has influenced product development and purchasing decisions across a variety of different industries including fashion, interior, and industrial design, home furnishings and most importantly, flowers!

While this vibrant, yet mellow, coral hue with a golden overtone isn’t as bold of a selection as last year’s deep purple Ultra Violet, it also isn’t as serious. In fact, it was chosen in part for its lighthearted symbolism with a nod to our innate need for optimism, joyful pursuits and playful expression which represent the fusion of modern life.

Pantone based Living Coral on the energizing aspects of the color as it is found in nature – and coral reefs in particular as their glorious, yet elusive displays beneath the sea provide shelter to a diverse kaleidoscope of color.

In with the new

Tropical Punch Bouquet by Alfa Flower & Wedding Shop

Pantone puts a tremendous amount of thoughtful consideration into choosing their Color of the Year. They arrive at their decision by pouring over trend analysis and combing the globe in search of new color influences. Their decision is ultimately based on several different factors, but the end result is typically a good indication of the state of global and political climate and the emotions that many people are feeling at the time – if that feeling can be described as a color.

This year’s selection is all about optimism and the bright shining light that many people can use to start 2019 on the right note, but that doesn’t mean it has to represent your year. A fresh new year means a fresh new start and now is the perfect time to begin writing your own story – and choosing your own color – that will define your world in 2019.

Don’t miss out on the hottest new trend for 2019: Living Coral! Alfa Flower & Wedding Shop has many designs featuring this intriguing color which works well as an accent or as the featured color. Give us a call today at 800-524-8727 and we’ll be happy to help you find the perfect design for a birthday, anniversary, milestone or any other important event. Best of all, we offer same-day delivery anywhere in the U.S.A.